--- title: "Crafting Company Culture Through Apparel: Darrin Moir from Ideon Gear" description: In this episode, we're joined by Darrin Moore, the creative force behind Ideon Gear. Darrin discusses innovative construction-focused apparel, leadership lessons, and the role of quality merchandise in creating company culture. image: https://resources.buildwitt.com/hubfs/7-1.png --- Listen on [![](https://resources.buildwitt.com/hubfs/Apple.svg) ](https://apple.co/3R77DpH) [Spotify ![Spotify](https://resources.buildwitt.com/hubfs/Spotify.svg) ](https://open.spotify.com/show/1Ox7n8mDsDZPruiiygYEq1) ![Crafting Company Culture Through Apparel: Darrin Moir from Ideon Gear](https://resources.buildwitt.com/hubfs/7-1.png) EPISODE 004 # Crafting Company Culture Through Apparel: Darrin Moir from Ideon Gear September 7, 2023 • 38 minutes past " title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen> ## Transcript![dropdown](https://resources.buildwitt.com/hubfs/raw_assets/public/2022%20-%20BuildWitt%20Theme/images/icon-dropdown-thick.png) Join Jason Richmond and Sheldon Zitzmann, Marketing Director for TigerTough as they talk about the challenges of finding new talent and the importance of building strong teams. Sheldon discussed the importance of open communication, tackling challenges for a better workplace and Tiger Tough's unique marketing. A must-listen for those interested in industry trends. Get the Buildwitt app: --- [![appstore](https://resources.buildwitt.com/hubfs/2022%20-%20BuildWitt/Training%20page/appstore.svg) ](https://apps.apple.com/us/app/buildwitt/id1595174235) [![googleplay](https://resources.buildwitt.com/hubfs/2022%20-%20BuildWitt/Training%20page/googleplay.svg) ](https://andriodapk.com/androidapp/1595174235/) Listen on: --- [Apple Podcast ![Apple Podcast](https://resources.buildwitt.com/hubfs/ApplePodcast.svg) ](https://podcasts.apple.com/us/podcast/dirt-talk-by-buildwitt/id1494235724) [Google Podcast ![Google Podcast](https://resources.buildwitt.com/hubfs/GooglePodcast.svg) ](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS83Nzk2MDMucnNz?sa=X&ved=0CAMQ4aUDahcKEwjQ24rn4__2AhUAAAAAHQAAAAAQAQ) [Spotify Podcast ![Spotify Podcast](https://resources.buildwitt.com/hubfs/SpotifyPodcast.svg) ](https://open.spotify.com/show/2GK5UWkulNJ6tNFXvWngMt) ## Any Dirt Questions? Ask us! And we will try to answer it in future Dirt Talk episodes. ## Featured Guest --- ![107_podcover](https://resources.buildwitt.com/hubfs/107_podcover.jpg) Nic Parish Job Title, Company ![icon-linkedin-black](https://resources.buildwitt.com/hubfs/BuildWitt_November2021/images/icon-linkedin-black.svg) " title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen>   In this episode, we're joined by Darrin Moir, the creative force behind Ideon Gear. Darrin discusses innovative construction-focused apparel, leadership lessons, and the role of quality merchandise in creating company culture. Learn the challenges leaders face in workforce development and how effective communication and recognition play key roles. Then, hear all about the upcoming [Ariat Dirt World Summit](https://dirtworld.com) and how Ideon Gear is helping improve the industry. If you’re looking for an episode on leadership, workforce, and branding in the construction world, this ones for you.   --- Listen on: [ApplePodcast ![ApplePodcast](https://resources.buildwitt.com/hubfs/ApplePodcast.svg) ](https://podcasts.apple.com/us/podcast/leading-by-example-exploring-leadership-and-workforce/id1706157423?i=1000626978968&itsct=podcast_box&itscg=30200&ls=1) [SpotifyPodcast ![SpotifyPodcast](https://resources.buildwitt.com/hubfs/SpotifyPodcast.svg) ](https://open.spotify.com/show/1Ox7n8mDsDZPruiiygYEq1) [ApplePodcast ![ApplePodcast](https://resources.buildwitt.com/hubfs/ApplePodcast.svg) ](https://podcasts.apple.com/us/podcast/leading-by-example-exploring-leadership-and-workforce/id1706157423?i=1000626978968&itsct=podcast_box&itscg=30200&ls=1) [SpotifyPodcast ![SpotifyPodcast](https://resources.buildwitt.com/hubfs/SpotifyPodcast.svg) ](https://open.spotify.com/show/1Ox7n8mDsDZPruiiygYEq1) **[PREVIOUS](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-midwest-dirt-to-mustang-cat-machinery-evolution-with-cory-birch)** [![dirt world podcast 003](https://resources.buildwitt.com/hubfs/6-2.png)](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-midwest-dirt-to-mustang-cat-machinery-evolution-with-cory-birch) ### [From Midwest Dirt to Mustang Cat: Machinery Evolution with Cory Birch](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-midwest-dirt-to-mustang-cat-machinery-evolution-with-cory-birch) **[NEXT](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-software-to-construction-parallels-in-workforce-development-with-alex-kraft)** [![dirt world podcast 005](https://resources.buildwitt.com/hubfs/8-2.png)](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-software-to-construction-parallels-in-workforce-development-with-alex-kraft) ### [From Software to Construction: Parallels in Workforce Development with Alex Kraft](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-software-to-construction-parallels-in-workforce-development-with-alex-kraft) ## Latest Episodes [Episode 275 Goodfellow Bros Book Report Part 2! October 3, 2024 ](https://resources.buildwitt.com/dirt-talk/goodfellow-bros-book-report-part-2) [Episode 274 Extreme Ownership with Jamie Cochran September 27, 2024 ](https://resources.buildwitt.com/dirt-talk/extreme-ownership-with-jamie-cochran) [Episode 273 Monday Q&A September 23, 2024 ](https://resources.buildwitt.com/dirt-talk/monday-qa) [Episode 272 Building Better Lives with Mikel Bowman September 19, 2024 ](https://resources.buildwitt.com/dirt-talk/building-better-lives-with-mikel-bowman) ## Reach out to us Have a burning question you want answered on the podcast, an awesome story you think should be featured, or just want to get in touch with our team? 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