--- title: "From Software to Construction: Parallels in Workforce Development with Alex Kraft" description: Join Jason Richmond and Alex Kraft in another discussion on leadership, workforce development, and the much-anticipated Ariat Dirt World Summit. image: https://resources.buildwitt.com/hubfs/8-2.png --- Listen on [![](https://resources.buildwitt.com/hubfs/Apple.svg) ](https://apple.co/3R77DpH) [Spotify ![Spotify](https://resources.buildwitt.com/hubfs/Spotify.svg) ](https://open.spotify.com/show/1Ox7n8mDsDZPruiiygYEq1) ![From Software to Construction: Parallels in Workforce Development with Alex Kraft](https://resources.buildwitt.com/hubfs/8-2.png) EPISODE 005 # From Software to Construction: Parallels in Workforce Development with Alex Kraft September 7, 2023 • 40 minutes past " title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen> ## Transcript![dropdown](https://resources.buildwitt.com/hubfs/raw_assets/public/2022%20-%20BuildWitt%20Theme/images/icon-dropdown-thick.png) Join Jason Richmond and Sheldon Zitzmann, Marketing Director for TigerTough as they talk about the challenges of finding new talent and the importance of building strong teams. Sheldon discussed the importance of open communication, tackling challenges for a better workplace and Tiger Tough's unique marketing. A must-listen for those interested in industry trends. Get the Buildwitt app: --- [![appstore](https://resources.buildwitt.com/hubfs/2022%20-%20BuildWitt/Training%20page/appstore.svg) ](https://apps.apple.com/us/app/buildwitt/id1595174235) [![googleplay](https://resources.buildwitt.com/hubfs/2022%20-%20BuildWitt/Training%20page/googleplay.svg) ](https://andriodapk.com/androidapp/1595174235/) Listen on: --- [Apple Podcast ![Apple Podcast](https://resources.buildwitt.com/hubfs/ApplePodcast.svg) ](https://podcasts.apple.com/us/podcast/dirt-talk-by-buildwitt/id1494235724) [Google Podcast ![Google Podcast](https://resources.buildwitt.com/hubfs/GooglePodcast.svg) ](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS83Nzk2MDMucnNz?sa=X&ved=0CAMQ4aUDahcKEwjQ24rn4__2AhUAAAAAHQAAAAAQAQ) [Spotify Podcast ![Spotify Podcast](https://resources.buildwitt.com/hubfs/SpotifyPodcast.svg) ](https://open.spotify.com/show/2GK5UWkulNJ6tNFXvWngMt) ## Any Dirt Questions? Ask us! And we will try to answer it in future Dirt Talk episodes. ## Featured Guest --- ![107_podcover](https://resources.buildwitt.com/hubfs/107_podcover.jpg) Nic Parish Job Title, Company ![icon-linkedin-black](https://resources.buildwitt.com/hubfs/BuildWitt_November2021/images/icon-linkedin-black.svg) " title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen>   Join Jason Richmond and Alex Kraft in another discussion on leadership, workforce development, and the much-anticipated Ariat Dirt World Summit. They break down the principles of "Extreme Ownership" by Jocko Willink and discuss how he’s shaped modern leadership styles. Learn the untold stories of the construction industry and the parallels between software engineers and heavy equipment technicians. If you’re interested in the Ariat Dirt World Summit's agenda and the power of networking, this episode is a must-listen.   --- Listen on: [ApplePodcast ![ApplePodcast](https://resources.buildwitt.com/hubfs/ApplePodcast.svg) ](https://podcasts.apple.com/us/podcast/leading-by-example-exploring-leadership-and-workforce/id1706157423?i=1000626978968&itsct=podcast_box&itscg=30200&ls=1) [SpotifyPodcast ![SpotifyPodcast](https://resources.buildwitt.com/hubfs/SpotifyPodcast.svg) ](https://open.spotify.com/show/1Ox7n8mDsDZPruiiygYEq1) [ApplePodcast ![ApplePodcast](https://resources.buildwitt.com/hubfs/ApplePodcast.svg) ](https://podcasts.apple.com/us/podcast/leading-by-example-exploring-leadership-and-workforce/id1706157423?i=1000626978968&itsct=podcast_box&itscg=30200&ls=1) [SpotifyPodcast ![SpotifyPodcast](https://resources.buildwitt.com/hubfs/SpotifyPodcast.svg) ](https://open.spotify.com/show/1Ox7n8mDsDZPruiiygYEq1) **[PREVIOUS](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/crafting-company-culture-through-apparel-darrin-moore-from-ideon-gear)** [![dirt world podcast 004](https://resources.buildwitt.com/hubfs/7-1.png)](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/crafting-company-culture-through-apparel-darrin-moore-from-ideon-gear) ### [Crafting Company Culture Through Apparel: Darrin Moir from Ideon Gear](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/crafting-company-culture-through-apparel-darrin-moore-from-ideon-gear) **[NEXT](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/how-tech-and-talent-are-transforming-the-industry-with-tyler-foster-and-jason-lambrick)** [![dirt world podcast 006](https://resources.buildwitt.com/hubfs/9-3.png)](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/how-tech-and-talent-are-transforming-the-industry-with-tyler-foster-and-jason-lambrick) ### [How Tech and Talent are Transforming the Industry with Tylor Foster and Jason Lambrich](https://www.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/how-tech-and-talent-are-transforming-the-industry-with-tyler-foster-and-jason-lambrick) ## Latest Episodes [Episode 275 Goodfellow Bros Book Report Part 2! October 3, 2024 ](https://resources.buildwitt.com/dirt-talk/goodfellow-bros-book-report-part-2) [Episode 274 Extreme Ownership with Jamie Cochran September 27, 2024 ](https://resources.buildwitt.com/dirt-talk/extreme-ownership-with-jamie-cochran) [Episode 273 Monday Q&A September 23, 2024 ](https://resources.buildwitt.com/dirt-talk/monday-qa) [Episode 272 Building Better Lives with Mikel Bowman September 19, 2024 ](https://resources.buildwitt.com/dirt-talk/building-better-lives-with-mikel-bowman) ## Reach out to us Have a burning question you want answered on the podcast, an awesome story you think should be featured, or just want to get in touch with our team? Submit the form to get started, we see every message that comes through. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sample HubSpot User", "url" : "https://resources.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/author/sample-hubspot-user" }, "dateModified" : "2023-09-08T16:19:17.925Z", "datePublished" : "2023-09-08T16:19:17.000Z", "headline" : "From Software to Construction: Parallels in Workforce Development with Alex Kraft", "image" : [ "https://resources.buildwitt.com/hubfs/8-2.png" ], "mainEntityOfPage" : { "@id" : "https://resources.buildwitt.com/learning-hub/contractor-resources/dirt-world-podcast/from-software-to-construction-parallels-in-workforce-development-with-alex-kraft", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.buildwitt.com/hubfs/BuildWitt-Logo.png" }, "name" : "BuildWitt" } } ```